Our brand identity was designed by Beatrice Fassler, Kaelyn du Plessis, and Nande Mathu from Burgeon&co. powered by the Stellenbosch Academy of Design and Photography. The logo reflects the Building Blocks of HOPE* (Healthy Outcomes from Positive Experiences):
Relationships within the family and other children and adults through interpersonal activities.
Safe, equitable and stable environments for living, playing, and learning at home and in school.
Social and civic engagement to develop a sense of belonging and connectedness.
Emotional growth through playing and interacting with peers for self-awareness and self-regulation.
Different communities might require different configurations of these building blocks, but the foundational principles needed to achieve healthy outcomes from positive experiences remain unchanged.
*Source: Burstein, Dina & Yang, Chloe & Johnson, Kay & Linkenbach, Jeff & Sege, Robert. (2021). Transforming Practice with HOPE (Healthy Outcomes from Positive Experiences). Maternal and Child Health Journal. 25. 1-6. 10.1007/s10995-021-03173-9.
Our Identity
Stellenbosch Academy of Design & Photography: Our relationship with the Academy is an extension of our mission. All fees paid for services rendered by their in-house agency, Burgeon&co. contribute to the Academy’s bursary fund, supporting the tertiary education of creative thinkers and doers from our community. Burgeon & Co. is a brand agency established by the Academy to provide students and recent graduates with real-world work experience.
